This is going to be about my story.
I was born in Seoul in 1984, a city that never stops moving, where trends are born overnight and beauty is both an art and an industry.
In 2016, I made a life-changing decision and settled in Poland. The reason why belongs to another story—one that deserves its own space, its own chapter. It wasn’t simple, and it wasn’t short.
What matters here is what came after.
I began a new journey: aura3am. Not just as a business, but as something built on my own reputation, my own standards, and my own understanding of what K-beauty truly is—beyond trends, beyond marketing.
This is not a story about overnight success.
This is a story about persistence, about starting from zero in a foreign country, about rebuilding identity through work.
And maybe, above all, this is a story about obsession.
Because I am, in many ways, just a Korean man who refuses to compromise on what “real” K-beauty means.
Discover my journey.
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