Dzin Dobry,
I am Aura Man, Sunny.
It has been more than 10 years since I first came to Poland...
My career started in 2010 after graduate university in Seoul, I began my career in international logistics at LG Logistics, delivery goods between Korea and Europe.
I was just an ordinary Korean employee trying to build my career.
Like many Korean office workers, my life was with full of 회식 (company dinners with old mens), 야근 (late-night overtime), and 눈치 (reading the atmosphere around my boss).
I worked hard, got promoted quite quickly, everything looked successful.
But I was not happy at all.
Even though my career was moving forward, I often felt tired and depressed.
I have always a doubt that,
"Until when?! do i need to live like this? - Monday to Friday same shit!"
At that time, cosmetic was never my interest.
Just like many Korean men, my skincare routine was simple.
(One bottle of shampoo for everything. that's it.)
And my skin was not healthy - Frequent acne, redness, and skin problems that I simply ignored because I didn't know anything.
Then, while working in logistics, I started to witness the rapid growth of K-Beauty in Europe.
Korean cosmetics were gaining attention because of their quality, technology, and creativity. However, I also saw many excellent Korean beauty companies struggle to enter the European market.
I often thought:
"These are really good products. Why can't more European customers discover them?"
That question became one of the reasons why I started Aura3AM.
I wanted to become a bridge between talented Korean beauty companies and European customers.
Starting Aura3AM has been a new challenge.
Every day, I am still learning about cosmetic manufacturing, ingredients, regulations, and the stories behind each brand.
And the funny thing is...
The person who once thought "shampoo is enough for skincare" became someone who talks about skincare every day.
But now, I truly enjoy applying and testing new skincare products.
In my case, the biggest game changer for me was cleansing.
Before, I never cared about cleansing because I didn't wear makeup. I thought, "Why do I need cleansing products?"
But after using a good cleansing balm, my skin became more radiant and smoother.
I also noticed that my skin absorbed creams and skincare products much better.
My acne, skind redness improved, and I became more confident man.
My 10 years in Poland taught me a lot. I learned a new culture, faced many challenges, and built a second home here.
I want to share not only good Korean products, but also the stories, passion, and people behind them.
All the best wish!
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