People often think starting a business means freedom and more personal time.
For me, reality was very different.
After graduating from Dongguk University in 2010, I started my career in the logistics industry.
Like many Koreans, I entered a large company and followed the standard corporate path.
Later, I joined Pantos Poland and worked as a general manager.
On paper, it looked like a successful career.
But honestly, most of those years felt exhausting and repetitive.
Typical Korean corporate culture was everywhere — endless meetings, drinking dinners, overnight work, pressure, and constant stress.
Work always came first.
Health and personal life came later.
After the coronavirus pandemic, I developed asthma.
That experience changed the way I looked at my life and career.
“Do I really want to continue living like this?...No! So fuck it let's quit company!”
At first, I thought creating my own business would give me more freedom and more time for myself.
But the truth is, running a small brand is even harder.
The cosmetic industry is one of the most competitive markets today.
Big brands spend huge amounts on advertisements, influencers, and marketing campaigns.
Meanwhile, Aura3am has almost no budget for ads or influencer marketing.
But I still believe in what I am building.
My goal with Aura3am is not to sell the same famous Korean brands that everyone already knows.
I want to introduce authentic Korean cosmetics to Poland — brands with real quality, unique identity, and genuine Korean beauty culture behind them.
K-beauty is much bigger and more diverse than what people usually see online.
There are many incredible Korean brands that deserve attention, even without massive marketing budgets.
Aura3am is still small. Still surviving day by day.
But this business feels more meaningful than my corporate career ever did.
Because this time, I am building something honest.
I love rice. Licorne Rice SPF
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