Auraman Blog | A Korean Man’s Beauty Shop Survival Story

Millac : Only for Women?!.... (I am not ready yet, but...) - Aura3AM - Real K-Cosmetics by Korean in POL
Millac : Only for Women?!.... (I am not ready yet, but...)
When I first discovered Millac, I wasn't searching for another feminine care brand. Actually, Millac was introduced to me by a friend in Korea. What caught my attention wasn't marketing... Read more...
Rice is my soul food. Forever~! - Aura3AM - Real K-Cosmetics by Korean in POL
Rice is my soul food. Forever~!
I grew up in a very typical Korean family where we didn’t go to restaurants often.Most meals were eaten at home. Rice in the breakfast,Rice for lunch.Rice again for dinner.... Read more...
Ginseng power - Aura3AM - Real K-Cosmetics by Korean in POL
Żeń-szeń moc
There are many famous roots and herbal ingredients in the world. But honestly, among all kinds of ginseng, Korean ginseng is still the best. Korea has a very long history... Read more...
Aura cosmetic Marketing? Influencer? - Aura3AM - Real K-Cosmetics by Korean in POL
Aura Cosmetic Marketing? Influencer?
Do you know what takes the biggest budget in a cosmetic company? Marketing cost.  For many average cosmetic companies in Korea, they spend around 40–60% of their budget on marketing... Read more...
I love sun, sometimes it's okay without SPF. - Aura3AM - Real K-Cosmetics by Korean in POL
I love the sun, sometimes it's okay without SPF.
Every morning, I walk with my dog Soju. Barefoot sometimes. Without SPF sometimes too. The ground is still cold in the morning, but the sunlight already feels warm.Soju walks slowly... Read more...
Potato vs. Rice (I miss korean food) - Aura3AM - Real K-Cosmetics by Korean in POL
Potato vs. Rice (I miss Korean food)
As a Korean, rice has always been part of my daily life.In Korea, rice is more than just food — it feels natural, familiar, and comforting. But after living in... Read more...
My career - Aura3AM - Real K-Cosmetics by Korean in POL
Moja kariera
People often think starting a business means freedom and more personal time.For me, reality was very different. After graduating from Dongguk University in 2010, I started my career in the... Read more...
For 43-year-old man? Chips.... - Aura3AM - Real K-Cosmetics by Korean in POL
For a 43-year-old man? Chips....
Even though I am a 43-year-old man, I still really like chips. Maybe too much. 😅 (Because i like beer....) So I found a snack that feels a little less... Read more...
Why piano in cosmetic store? - Aura3AM - Real K-Cosmetics by Korean in POL
Dlaczego pianino w sklepie z kosmetykami?
Some people visit Aura3am and ask me: “Why is there a piano inside a skincare shop?” The answer is very simple. Because I like piano Even though I play terribly.... Read more...
Aura package is dirty? Tak. - Aura3AM - Real K-Cosmetics by Korean in POL
Is the Aura package dirty? Yes.
Every Aura3am package is packed by me. Printing labels, Wrapping products, QC checking (with Soju hehe)... Aura3am is still small, so there is no packaging team or beautiful warehouse system... Read more...
Real Review - by customer - Aura3AM - Real K-Cosmetics by Korean in POL
Real Review - by customer
Yesterday, one Aura3am customer ordered Ariul toner pads and Ariul makeup remover pads. Today, she already received the package and sent me a sweet SMS saying thank you. What made... Read more...
I never interested in “viral K-Beauty” made only for ad. - Aura3AM - Real K-Cosmetics by Korean in POL
I've never been interested in "viral K-Beauty" made only for ads.
I was never interested in “viral K-Beauty” made only for advertisements. That’s why I brought something a little strange — but genuinely good. Brewbud Beer Scalp Shampoo.A scalp shampoo made... Read more...